For Kim, a reality TV star with no discernable talent save for self-promotion, is hardly shy about sharing the details of her lavish lifestyle.

At the same time, they keep her fans apprised of her every move, providing more than enough information for any enterprising thief to track her location.

Yet perhaps the saddest thing about the whole sorry affair is that people were quick to suggest the whole thing may have been a PR stunt, with many pointing out that this brutal robbery could not have come at a more opportune moment.

It raises Kim’s profile just as the next series of her reality TV show, Keeping Up With The Kardashians, prepares to air. Ratings have been falling lately, reaching an all-time low in June for an episode in which her brother Rob announced his engagement to model Blac Chyna.

Kim and Kourtney visit the Alaia showroom in Paris just hours before the robbery 

Some are asking if this is Kim’s most audacious publicity stunt yet — a cruel suggestion, given that she was tied up at gunpoint in what must have been an incredibly distressing attack.

Yet as the catwalk shows that Kim was attending in Paris continued yesterday (indeed, it was at these very shows that Kim had intended to wear her favourite jewels), many fashion insiders have been discussing this.

The story was picked over, with some asserting that bathrooms cannot generally be locked from the outside, so how did this happen? And many found it hard to believe that her security team was absent or overpowered.

One fashion editor told The Hollywood Reporter, a respected industry magazine: ‘I am suspicious because I don’t think anything in her life happens that she hasn’t orchestrated. Where was the TV crew?’

Even her biographer, Sean Smith, said that he is intrigued by several aspects of the robbery.

‘I am extremely surprised,’ he said. ‘How or why she was on her own in a foreign city with all these jewels is just bananas. I do not understand it, especially as you see her bodyguard in pictures with her every day.’