Johannesburg – Search giant Google has unveiled a major redesign of its logo, which went live on its landing page across the globe on Tuesday.

Google said its new logo, which features a cleaner sans-serif typeface, signifies its growing reach on multiple devices.

“Google was one destination that you reached from one device: A desktop PC,” said the company in a blog post on Tuesday.

“These days, people interact with Google products across many different platforms, apps and devices—sometimes all in a single day,” added the search giant.

Drilling further into the details of its new logo, Google said that it encapsulates new elements such as a colourful mic for its voice search.

“Meanwhile, we’re bidding adieu to the little blue ‘g’ icon and replacing it with a four-color ‘G’ that matches the logo,” said Google.

The company’s logo change also comes amid restructuring at the company.

Last month, the search giant announced that a new holding company called Alphabet would own Google.

Alphabet is intended to separate Google’s spin-off projects, such internet balloons, into separate business focus areas.


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