Lots of celebrities see Fashion Week as an opportunity to debut a new look — and Kim Kardashian really went for a big transformation. She’s been seen around Paris wearing a large, hair-hiding hat and a smile that says, “I know something you don’t know!” But now, the secret’s out! The formerly raven-haired Kim was spotted front row at Balmain with platinum-blond strands.

Kim and her hair escapades have tricked us before, but this is the real deal. Kim cited long-time friend and makeup artist Joyce Bonelli as her inspiration to go blond. Stylist Gregory Russell is responsible for her chic new cut, while colorist Lorri Goddard was the one to bring Kim’s super dark strands all the way up to a pale platinum in one try. Bleaching dark hair like Kim’s can be a challenge as it can turn orange or cause major damage, but clearly the color job was a great success. What do you think of her new look?

 

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